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About US

SBJ evolved as the international brand and varieties of packaged Sweets and Namkeens SBJ's Namkeen products have always been a mouth watering products with customers in both India and abroad. Their variety of Namkeen products like Bhujia, Moong Dal, Chana Dal, Falhari Mixture,Rajasthani Mix,Gujrathi Mix, Teekha Mixture, Khatta Mettha, a long list of different flavoured sev have made it the most preferred in-between meal snack and craved the taste of people all over the world. SBJ's concept of constant innovation through the use of modern technology for packaging retains its original flavour for a maximum time period. With this vast variety of finest packaged products, one can always ready to celebrate a sweet moment, anytime, anywhere. SBJ Namkeens products are available in leading supermarkets and retail stores in India & abroad.

Our Journey

Our Journey started way back in the mid twentieth century, when a small part of our family ventured out of Bhilwara in Rajasthan. They brought along with them an ancestral Healthy and Wealthy recipes of traditional Indian Namkeens and Sweets developed over generations along with constant innovations in our products. SBJ readily accepted the taste cravings of Royal Indian Desi taste and kept promise of serving best quality of Namkeens. SBJ’s journey that started from Bhilwara has taken us to places all over the world in a meanwhile. Fame of our quality Namkeens and Sweets soon spread far and wide Our market presence have expanded with our products available at various leading supermarkets also reaching to the smallest part of India. The Company’s pursuit of quality and excellence has earned it national and international reach. SBJ constantly endeavors to benchmark its products, services and processes to global standards

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